MD, Lick Creative
Andrea Burrows, MD of Lick Creative talks about her rise from a media rep up through the ranks of advertising and marketing agencies and her lucky break, which lead to her leading a management, buy out of a successful agency.
She discusses the top traits of a successful leader and how these traits are consistent throughout most great leaders. She also talks about the great leaders in business that she admires.
She goes on to talk about guiding principles, how what’s new and what’s next is a key component of that and how giving people the space to have these ideas is key.
Andrea Burrows, MD of Lick Creative discusses successes including the successful buy out of a previous agency whilst it became part of a successful global network. In terms of mistakes a learning curve for her has been learning to let go of clients who were not beneficial to her business.
She then discusses the process of funding a management buy out and the importance of working with the right VC. She also gives her opinion on the importance of awards and how to win new business.
Andrea Burrows feels like the future for the creative industries is an extremely bright one as long as we adapt to the different ways in which people engage with brands.