Andrew Knowles, co-founder of JKR talks about his background in marketing, meeting his business partner Ian Ritchie and how this lead to setting up JKR back in 1990. He also discussed the global expansion of the business including opening offices in New York and Singapore. In this interview, Andrew will talk about the difference between management and leadership, how he learns a lot from his own clients and how he hopes the new wave of leaders will be more diverse.
He also discusses his passion for putting quality first and his quest for perfection and also how you don’t only have to be good, but you have to be nice to succeed in JKR. He goes on to discuss how people are the biggest success story of his company and the things he feels were the biggest successes in his career and the difficulties of hiring at senior level. Hiring the right people is critical says Andrew. He discusses JKR’s graduate scheme and how this has led to an increasing quality of graduates over the year and how the fact that you can’t teach attitude plays a key role in recruitment. In the last chapter, Andrew talks about the future of digital agencies and the creative industries in general and how the digital revolution is changing everything forever.