Executive Partner, JWT
Joe Petyan, Executive Partner at J. Walter Thompson, talks about his beginnings as a trainee graduate in the Marketing and PR industry and how he rose to his position at JWT Agency.
Joe talks about what he thinks it takes to be a successful leader, leaders he admires, and what is important for future leaders.
He goes on to discuss his guiding principles and mantras in business.
He then goes on to talk about the importance of relationships in business, the successful projects he has enjoyed as well as what mistakes to avoid in the industry.
Joe discusses how he has built his successful team in his agency, why diversity is important and should be celebrated. He also shares recruitment strategies and what the Agency looks for when recruiting for senior roles.
He then describes the fundamentals of business planning by his Management team at the Agency.
Joe talks about managing and balancing creativity and creative people with client requirements and client expectations, about the creative and business strategies at his Agency, how to go about winning new clients and new business, and his approach and views on winning awards.
Joe sees a bright future for the creative industries in the UK as long as human creativity is harnessed and celebrated.