Chairman and Founder, Clock Limited
Syd Nadim, Chairman and Founder of Clock, talks about how after experiencing redundancy and financial difficulty he came around to the idea of starting up his own business which is now successfully working with top UK brands. He also talks about his other business, which centres around an innovative new product called Swipe Station.
Syd discusses his leadership style and the type of talent he wants to attract at his agency. He talks about the three most important things one should do as an employer to retain that key talent. He also goes into the challenges faced by employers looking to scale their businesses. He delves into what he thinks makes a good leader, and different leadership models.
He goes on to talk about about his passions in his business and life and how he deals with his own emotions as well as other peoples’ in business. He tells us what important principles he adheres to and how living by those principles helps him with both positive and negative changes in his business and in his life.
Syd continues by talking about the highs and lows he’s experienced from winning awards, and then physically losing those awards to being involved in the one of the first websites to charge for content on the internet.
Focusing on People in business, Syd then goes on to discuss the important of attracting and retaining the best talent for the job, and the vital role that he plays in this recruitment process. He talks about the effectiveness of having good staff benefits in place. He discusses the value of having a work placement programme scheme at the agency in attracting and retaining fresh young talent, as well as advice for recruiting for senior roles
Giving his views on business plans, business strategies and budgets, Syd shares his thoughts on goal setting for this future.
Syd goes on to talk about managing client expectations and understanding their approach to adapt the company’s approach to match and support the client. He defines what creativity means to him and his Agency, and who he admires in the creative world.
Syd talks about the importance of sales, looking after existing clients, and the value of raising funding and his tips for doing so in a successful way.
Finishing the interview, Syd feels that the future for the creative industries in the UK is a positive one as long as businesses get involved in attracting, nurturing and investing in new talent.